A publication with its own character.
The visual foundation, retained alongside the expanded site.
Keep the identity together.
Current visual guidelines, version 2. The PDF and editable PowerPoint contain the same six-page visual foundation.
Download PDF · Download editable PowerPoint · Written interface and editorial rules
Web identity files
Logo master · SVG · Logo master · PNG · Share cover · JPG · Browser & home-screen icons · ZIP
The share cover is flattened generated artwork. The logo masters and editable type sources remain separate; the icon set uses proportional exports of the existing mark.
Install the exact fonts before editing the PowerPoint: Barlow Condensed · Source Sans 3. Fonts are embedded in the PDF.
Domain: homebydoing.com · registered at GoDaddy. The publication remains in staging while its launch details are completed.
Home by Doing
Practical repairs and improvements to the home itself: walls, finishes, cabinets, fittings and installed storage.
A distinct visual language
A workshop manual: condensed uppercase display, mustard masthead, edge-to-edge project photograph, numbered route and project ticket.
Type and voice
Barlow Condensed for display; Source Sans 3 for reading and controls.
Calm, practical and candid about effort. State the surface, conditions and limitations.
Image use
Generated assets are decorative and identified as such. Product evidence uses real, dated photography and documented observations.
Own the subject
Homeowners and renters planning permitted repairs, painting and practical improvements to their living space.
Own repairs and improvements to rooms and installed fixtures. Exclude sewing, paper crafts, vinyl gifts and decorative craft projects.
Anyone can do this, one-coat promises, unsupported structural or electrical advice.
Stand independently
Own domain, content, evidence, analytics identities, release, merchant mappings and financial records. Shared publishing is replaceable.
Working domain
homebydoing.com · registered at GoDaddy; reference publication.
Download written guidelines →#F6F1E7background#302C27text#943F2Dprimary#DED3C1support#E1AD54accentThe original interface study remains available as an archived design preview.
Open archived UI study ↗